Design and branding expert for luxury design studio goes with Folderprinters to produce sophisticated custom folders after extensive search.
BY FOLDERPRINTERS WRITERS
March 07, 2023
FOLDERPRINTERS WRITERS: Please describe your company/organization and it’s services.BETH FORD: Maison, Inc. is in its 22nd year as one of the leading luxury interior, architecture and design studios in the Northwestern United States.
FPW: Who are your main customers?BF: With headquarters and a beautiful retail space in Portland, Oregon, Maison, Inc. serves residential and commercial design clients throughout the Western US.
FPW: What purpose do your folders generally serve? Is it for marketing or selling? If so, What problems or challenges in marketing, selling do the folders solve for you?BF: The folders are used mostly by the Trade Program Team. They work with other northwest designers as a liaison for high-end manufacturers of fabric and furnishings.
FPW: Is it just for administrative purposes?BF: The folders hold details about the products, invoices, samples, and more. The client receives — either by mail or in person — their materials supporting their transaction in the branded folder.
FPW: When do you hand them out?BF: Often they leave a meeting with an introduction to the firm tucked into the beautiful black linen folders. They are also used for events as an elegant promotional piece.
FPW: Have the folders proven to be effective? Does it work?BF: Yes! They have gotten lots of compliments!
I didn’t know whether I could get embossing, and foil stamp, and custom card slits, and black linen until I found Folderprinters.
— Beth C. Ford
FPW: In this digital, internet age, why use analog presentation folders?BF: Maison,Inc Interior Design is a service based on high quality, long lasting, custom comfort and style. The folders, which include blind embossing and gold foil stamp, convey that by the way they feel in the recipients' hands. People keep them.
FPW: Who designs the folders?BF: I do. I have been working with the firm for 20 years. I do all their branding, advertising, collateral and website design.
FPW: What was your aesthetic philosophy or aim in coming up with the final design?BF: I knew the look and feel they wanted. I didn’t know whether I could get embossing, AND foil stamp, AND custom card slits, AND black linen until I found Folderprinters
FPW: Do you know if your competition also employ the same type of folders?BF: No, they don’t.
FPW: What made you go with Folderprinters to produce Maison, Inc's folders?BF: I think what impressed me most was that when I called, an excellent individual actually answered the phone!! I work with online printers every day of the week. The customer service at Folderprinters was superior and refreshing!!
FPW: Did the final product meet your expectations — particlarly with regard to quality and delivery?BF: Yes!
Our TakeawayWithout even visiting Maison Inc’s showroom or meeting with their team, one look at their posh black linen folder will inspire confidence in their refined taste, aesthetic and capabilities. Such is the power of a tremendously well designed marketing collateral. Indeed, the folders would not be out of place amongst any of their luxurious designs.