Folder Focus: CENTURY 21 ARIZONA FOOTHILLS

CENTURY 21 Arizona Foothills' Folders

The sleek, minimalist look of CENTURY 21 Arizona Foothills' folder is what initially grabbed our attention. Because of this initial impression, one would think that the aesthetic would be uniformly applied to the entire piece. One would be wrong. Upon opening the folder, the dramatic visual hits you: the inside panels are flooded with black ink highlighted by an overlain pattern of CENTURY 21 logos in a simulated gold hue. Despite this variance in design, the look and feel of the entire folder is still coherent. As if that weren’t enough, a few more surprises: there are two color versions; one is in khaki, the other, black; also, the business card slits are configured to clamp on all four sides. You may think these trivia, but shows attention to detail and concern for the recipient.

As a leading national manufacturer of custom pocket folders, involved in the graphic arts, we always want to know what went on behind the execution of any design that stands out among the thousands of folder projects that we complete. And since most presentation folders are used for marketing or sales purposes, those that successfully showcase their brand pique our interest even more. So we interviewed CENTURY 21 Arizona Foothills' Marketing Manager, Shelby Martin.

FOLDERPRINTERS WRITERS: Please describe your company/organization and it’s services and specialty

SHELBY MARTIN: We are a full service real estate company. We specialize in residential real estate, commercial, property management and relocation.

At CENTURY 21 Arizona Foothills, home is where the heart is. We understand that buying and selling real estate is not just a transaction – it’s your life, your memories, your future. That’s why we make it our mission to handle every deal with professionalism and a commitment to quality service, taking care of you and your family as we would our own.

CENTURY 21 Arizona Foothills was founded over 30 years ago with that same set of values: To go above and beyond for our clients, to give back to our community, and to always conduct business with integrity. Leaning on these principles, we’ve gained the trust and business to become a leader in Arizona real estate.

Providing premier service is in our nature, and with the CENTURY 21 brand behind us, that service comes with the commitment to defy mediocrity and deliver extraordinary experiences. We are grateful to help inspire hope, deliver dreams and build prosperity in the clients and communities we serve. So if you’re looking to make moves, our dedicated team of professionals is here to help. Contact CENTURY 21 Arizona Foothills today and let us guide you down the road from your dreams to your new front door.

FPW: Who are your main customers?

SM: Main customers are Buyers and Sellers.

FPW: What purpose do your folders generally serve? Is it for marketing/selling? If so, What problems or challenges in marketing, selling do the folders solve for you?

SM: The presentation folders are used for marketing purposes. It helps to create a more elevated look for our company when presenting to our clients.

FPW: When do you hand them out?

SM: Agents purchase them from us and will hand them out to clients during a listing presentation.

FPW: What items do you put inside the pockets?

SM: Agents usually will put listing materials in the pockets – home comparables, flyers, brochures, etc. We also utilize the business card slots.

FPW: Have the folders proven to be effective? Does it work?

SM: Yes, the folders give us a professional look and keeps all our materials in one spot.

FPW: We are really impressed by the design of your folders, could you please tell us about about the approach you took in its creation.

SM: The folder design is a hybrid of a Century 21 corporate design with a few changes by us. Century 21 corporate has a similar inside design that we used. The outside of the folder was designed by us. I don’t see many other companies using the inside of the folder to continue marketing their brand beyond a company logo on the inside pocket. We really liked how Century 21 used the inside portion of the folder to continue their brand messaging. Because the inside of the folder is more busy, we wanted a clean, minimalist approach to the front because really it’s what inside the folder that we want our clients focused on.

FPW: Why the uncoventional business card slits?

SM: It was incredibly important for us to have the ability to include both vertical and horizontal business cards. As we continue to elevate our brand, some of our agents are using vertical designs and we needed something to accommodate both.

FPW: Who designs your folders?

SM: Our amazing marketing director.

FPW: Do you know if your competition also employ the same type of folders?

SM: Competitors do use presentation folders as well as other binding options.

FPW: Are these your first professionally printed folders? What made you decide to go with Folderprinters?

SM: No, we have had professionally printed folders done before. We decided on FolderPrinters because you had the option for both horizontal and vertical business card slots and it was at a reasonable price. The customer service has been great which is why we keep coming back.

FPW: Did you look at other folder sellers’ websites? What made you choose us?

SM: Yes we did. We decided on FolderPrinter because of the options available to us.

FPW: What was your experience using the website? Was it easy to use?

SM: We found it easiest to work with a customer service rep to help get our order exactly as we wanted it. Re-Ordering was a simple process.

FPW: Did you easily find the product you were looking for?

SM: Yes

FPW: Did the final product meet your expectations?

SM:Yes.

Our Takeaway

Unlike many real rte folders that look like very light thought was put in to its creation, or those that cheapen their brand by plastering sections with advertisements for peripheral industries, CENTURY 21 Arizona Foothills' folders are evidently designed to impress. Overall, the design is commanding. From it’s sleek cover to the dark and striking inside panels the make the (usually light colored) inserts stand out; the unconventional business card slits.

Above all, the prominent and well placed logo on the cover, as well as the logo images strewn in an orderly pattern on the entire inside panels deftly highlights both CENTURY 21’s and its Arizona Foothills group’s brands. Anyone presented with such a package — especially buyer — will surely be impressed.

One of the exquisite properties in CENTURY 21 Arizona Foothills' portfolio.