Coffee company designs folders that perfectly reflects its product and identity.
BY FOLDERPRINTERS WRITERS
November 13, 2023
FOLDERPRINTERS WRITERS: Please describe your company/organization and its services and specialty.KATHERINE JOHNSON: We are a coffee manufacturer.
FPW: Who are your main customers?KJ: Anyone who drinks coffee. Grocery stores and coffee shops.
FPW: What purpose do your folders generally serve? Is it for marketing/selling? If so, What problems or challenges in marketing, selling do the folders solve for you?KJ: Selling, the folders hold our flyers with different products.
FPW: When do you hand them out?KJ: Sales reps take them to give to potential clients.
FPW: What items do you put inside the pockets?KJ: Flyers and cutsheets of our products.
FPW: In this digital, internet age, why use analog presentation folders?KJ: A lot of clients still like the physical ask aspect and we talk to our customers regularly in person instead of through technology.
FPW: Who designed your folders?KJ: We have an in-house designer.
"A lot of clients still like the physical ask aspect and we talk to our customers regularly in person instead of through technology."
— Katie Johnson
FPW: Are these your first professionally printed folders? What made you decide to go with Folderprinters?KJ: No, we just had a new design and hadn’t ordered in some time.
FPW: Did you look at other folder sellers’ websites? What made you choose us?KJ: Yes, we looked at a few other companies. Your price was cheaper for the good product.
FPW: What was your experience using the website? Was it easy to use?KJ: We found the order process — product selection, design-file uploading, and payment — to be very easy.
FPW: Did you easily find the product you were looking for?KJ: Yes. We also requested a sample pack which nice. It made it easy for us to compare your products to others and find the one we wanted.
FPW: Did the final product meet your expectations?KJ: Yes. In both quality and delivery time, Foldeprinters met our expectations.