Up-and-coming roofing company uses punchy and tasteful design as part of its strategy to differentiate itself from competition and improve industry image.
BY FOLDERPRINTERS WRITERS
September 14, 2023
FOLDERPRINTERS WRITERS: Please describe your company and it’s services or specialty.ZOE BOOTHE-JARRETT: East Coast Roofing Systems is a locally owned and operated Roofing Company based out of suburban Philadelphia, specializing in roofing and gutter services. We pride ourselves on being a premier up and coming roofing company unlike any other. Founded by a local long time member of the roofing industry and a Landscape Architect, combined we have many years of experience in both the professional world and construction industries. Our goal is to bring this industry into the 21st century.
FPW: Who are your main customers?ZBJ: Our main customers are homeowners, real estate investors, and companies looking for exceptional quality and customer service
FPW: What purpose do your folders generally serve? Is it for marketing or selling? If so, What problems or challenges in marketing, selling do the folders solve for you?ZBJ: Folders are used within our in home sales presentations to customers for gutter and roof replacements. The folders provided by Folderprinters serve as one piece of the professional and customer service "package" that we look to embody as a company.
"The home services industry lives in the 17th century from a design perspective, we want to bring it up to speed."
— Zoe Boothe-Jarrett
FPW: When do you hand them out?ZBJ: Folders are used within our in home sales presentations to customers for gutter and roof replacements.
FPW: What items do you put inside the pockets?ZBJ: Contents depend on the product being sold, however they typically contain information about our company, process, manufacturer information, warranty information, and product sample information.
FPW: In this digital, internet age, why use analog presentation folders?ZBJ: Good question. The home service industry is undoubtedly transitioning to become more digital. We have a large digital presence in and out of the customer's home. In addition to the folders, we use a tablet, drone, etc while on site with the customer. We see the folder as being a way to "double down" with customers. It will sit on their kitchen table, they will feel its quality, it is one more touch during the sales process.
FPW: Who designs your folders?ZBJ: I do.
FPW: What was your aesthetic philosophy or aim in coming up with the final design.ZBJ: The home services industry lives in the 17th century from a design perspective, we want to bring it up to speed. Punchy design language that speaks to brand and concept clearly without distraction. The tasteful, timeless, black dot on the white wall.
FPW: Do you know if your competition also employ the same type of folders?ZBJ: Some do, but in our opinion they are not of the same quality.
FPW: Are these your first professionally printed folders? What made you decide to go with Folderprinters?ZBJ: Yes, price.
FPW: Did you look at other folder sellers’ websites? What made you choose us?ZBJ: Yes, numerous. Price. The design and layout of the Folder Printers website feels outdated.
FPW: What was your experience using the website? Was it easy to use?ZBJ: Moderately easy to navigate. "Average"
FPW: Did the final product meet your expectations?ZBJ: It exceeded them.